"Influence of SMS Advertising on Consumer Behavioral Intention."

Hongyan Lin, Zhankui Chen (2015)

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DOI: 10.4018/JOEUC.2015100102

access: closed

type: Journal Article

metadata version: 2020-07-09

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Hongyan Lin, Zhankui Chen:
Influence of SMS Advertising on Consumer Behavioral Intention. J. Organ. End User Comput. 27(4): 25-42 (2015)

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