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"Brand value in horizontal alliances: the case of twin-cars."

Mercedes Esteban-Bravo, Nora Lado (2011)

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DOI: 10.1057/JORS.2010.112

access: closed

type: Journal Article

metadata version: 2020-10-26

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  - https://dblp.org/rec/journals/jors/Esteban-BravoL11
Mercedes Esteban-Bravo, Nora Lado:
Brand value in horizontal alliances: the case of twin-cars. J. Oper. Res. Soc. 62(8): 1533-1542 (2011)

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