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"Optimal advertising/ordering policy and finance mode selection for a ..."

Yong-Wu Zhou et al. (2017)

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DOI: 10.1057/S41274-016-0161-8

access: closed

type: Journal Article

metadata version: 2020-06-08

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Yong-Wu Zhou, Bin Cao, Yuanguang Zhong, Yongzhong Wu:
Optimal advertising/ordering policy and finance mode selection for a capital-constrained retailer with stochastic demand. J. Oper. Res. Soc. 68(12): 1620-1632 (2017)

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