"Optimising customer equity through engagement."

Yayu Zhou, Edward C. Malthouse, Barry L. Nelson (2025)

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DOI: 10.1080/01605682.2024.2325654

access: closed

type: Journal Article

metadata version: 2025-04-01

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Yayu Zhou, Edward C. Malthouse, Barry L. Nelson:
Optimising customer equity through engagement. J. Oper. Res. Soc. 76(1): 61-72 (2025)

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