"Effects of Prior Negative Experience and Personality Traits on WeChat and ..."

Ningyan Cao, Normalisa Md Isa, Selvan Perumal (2024)

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DOI: 10.3390/JTAER19010006

access: open

type: Journal Article

metadata version: 2024-05-17

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Ningyan Cao, Normalisa Md Isa, Selvan Perumal:
Effects of Prior Negative Experience and Personality Traits on WeChat and TikTok Ad Avoidance among Chinese Gen Y and Gen Z. J. Theor. Appl. Electron. Commer. Res. 19(1): 95-115 (2024)

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