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"CARESOME: A system to enrich marketing customers acquisition and retention ..."
Juan Bernabé-Moreno et al. (2015)
- Juan Bernabé-Moreno, Álvaro Tejeda-Lorente, Carlos Porcel, Hamido Fujita, Enrique Herrera-Viedma:
CARESOME: A system to enrich marketing customers acquisition and retention campaigns using social media information. Knowl. Based Syst. 80: 163-179 (2015)
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