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"The Fresh Start Effect: Temporal Landmarks Motivate Aspirational Behavior."

Hengchen Dai, Katherine L. Milkman, Jason Riis (2014)

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DOI: 10.1287/MNSC.2014.1901

access: closed

type: Journal Article

metadata version: 2020-06-30

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  - journals/mansci/DaiMR14
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Hengchen Dai, Katherine L. Milkman, Jason Riis:
The Fresh Start Effect: Temporal Landmarks Motivate Aspirational Behavior. Manag. Sci. 60(10): 2563-2582 (2014)

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