"Measuring the Impact of Crowdsourcing Features on Mobile App User ..."

Zhuojun Gu et al. (2022)

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DOI: 10.1287/MNSC.2020.3943

access: closed

type: Journal Article

metadata version: 2023-08-28

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Zhuojun Gu, Ravi Bapna, Jason Chan, Alok Gupta:
Measuring the Impact of Crowdsourcing Features on Mobile App User Engagement and Retention: A Randomized Field Experiment. Manag. Sci. 68(2): 1297-1329 (2022)

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