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"Doing the Right Thing or Doing the Thing Right: Allocating Resources ..."

James D. Hess, Marilyn T. Lucas (2004)

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DOI: 10.1287/MNSC.1030.0176

access: closed

type: Journal Article

metadata version: 2020-06-30

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  - journals/mansci/HessL04
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James D. Hess, Marilyn T. Lucas:
Doing the Right Thing or Doing the Thing Right: Allocating Resources Between Marketing Research and Manufacturing. Manag. Sci. 50(4): 521-526 (2004)

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