default search action
"Everything We Do, You Do: The Licensing Effect of Prosocial Marketing ..."
Maryam Kouchaki, Ata Jami (2018)
- Maryam Kouchaki, Ata Jami:
Everything We Do, You Do: The Licensing Effect of Prosocial Marketing Messages on Consumer Behavior. Manag. Sci. 64(1): 102-111 (2018)
manage site settings
To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.