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"The Future Ambiguity Effect: How Narrow Payoff Ranges Increase Future ..."
Yuanyuan Liu, Timothy B. Heath, Ayse Öncüler (2020)
- Yuanyuan Liu, Timothy B. Heath, Ayse Öncüler:
The Future Ambiguity Effect: How Narrow Payoff Ranges Increase Future Payoff Appeal. Manag. Sci. 66(8): 3754-3770 (2020)
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