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"Optimizing Product Launches in the Presence of Strategic Consumers."

Ilan Lobel et al. (2016)

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DOI: 10.1287/MNSC.2015.2189

access: closed

type: Journal Article

metadata version: 2020-06-30

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  dblp key:
  - journals/mansci/LobelPVZ16
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  - https://dblp.org/rec/journals/mansci/LobelPVZ16
Ilan Lobel, Jigar Patel, Gustavo J. Vulcano, Jiawei Zhang:
Optimizing Product Launches in the Presence of Strategic Consumers. Manag. Sci. 62(6): 1778-1799 (2016)

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