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"A Live Baby or Your Money Back: The Marketing of In Vitro Fertilization ..."

David C. Schmittlein, Donald G. Morrison (2003)

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DOI: 10.1287/MNSC.49.12.1617.25119

access: closed

type: Journal Article

metadata version: 2020-06-30

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David C. Schmittlein, Donald G. Morrison:
A Live Baby or Your Money Back: The Marketing of In Vitro Fertilization Procedures. Manag. Sci. 49(12): 1617-1635 (2003)

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