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"Using Big Data to Model Time-Varying Effects for Marketing Resource ..."
Alok R. Saboo, V. Kumar, Insu Park (2016)
- Alok R. Saboo, V. Kumar, Insu Park:
Using Big Data to Model Time-Varying Effects for Marketing Resource (Re)Allocation. MIS Q. 40(4): 911-939 (2016)
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