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ORCID"Impact of Gamification on Perceptions of Word-of-Mouth Contributors and ..."
Lei Wang et al. (2020)
- Lei Wang
, Kunter Gunasti, Ramesh Shankar, Joseph Pancras, Ram D. Gopal:
Impact of Gamification on Perceptions of Word-of-Mouth Contributors and Actions of Word-of-Mouth Consumers. MIS Q. 44(4) (2020)
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