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"Frontiers: Moment Marketing: Measuring Dynamics in Cross-Channel Ad ..."

Jia Liu, Shawndra Hill (2021)

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DOI: 10.1287/MKSC.2020.1277

access: closed

type: Journal Article

metadata version: 2021-04-07

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Jia Liu, Shawndra Hill:
Frontiers: Moment Marketing: Measuring Dynamics in Cross-Channel Ad Effectiveness. Mark. Sci. 40(1): 13-22 (2021)

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