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"Managing Blood Donations with Marketing."

Ashwin Aravindakshan, Olivier Rubel, Oliver J. Rutz (2015)

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DOI: 10.1287/MKSC.2014.0892

access: closed

type: Journal Article

metadata version: 2020-05-14

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  - https://dblp.org/rec/journals/mktsci/AravindakshanRR15
Ashwin Aravindakshan, Olivier Rubel, Oliver J. Rutz:
Managing Blood Donations with Marketing. Mark. Sci. 34(2): 269-280 (2015)

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