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"Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price ..."

Subramanian Balachander, Bikram Ghosh, Axel Stock (2010)

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DOI: 10.1287/MKSC.1090.0540

access: closed

type: Journal Article

metadata version: 2020-05-14

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  - https://dblp.org/rec/journals/mktsci/BalachanderGS10
Subramanian Balachander, Bikram Ghosh, Axel Stock:
Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions. Mark. Sci. 29(4): 624-638 (2010)

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