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"The Dynamic Advertising Effect of Collegiate Athletics."

Doug J. Chung (2013)

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DOI: 10.1287/MKSC.2013.0795

access: closed

type: Journal Article

metadata version: 2020-05-14

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Doug J. Chung:
The Dynamic Advertising Effect of Collegiate Athletics. Mark. Sci. 32(5): 679-698 (2013)

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