"Optimal Internet Media Selection."

Peter J. Danaher, Janghyuk Lee, Laoucine Kerbache (2010)

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DOI: 10.1287/MKSC.1090.0507

access: closed

type: Journal Article

metadata version: 2021-10-14

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Peter J. Danaher, Janghyuk Lee, Laoucine Kerbache:
Optimal Internet Media Selection. Mark. Sci. 29(2): 336-347 (2010)

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