"Changing Their Tune: How Consumers' Adoption of Online Streaming Affects ..."

Hannes Datta, George Knox, Bart J. Bronnenberg (2018)

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DOI: 10.1287/MKSC.2017.1051

access: closed

type: Journal Article

metadata version: 2023-09-30

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Hannes Datta, George Knox, Bart J. Bronnenberg:
Changing Their Tune: How Consumers' Adoption of Online Streaming Affects Music Consumption and Discovery. Mark. Sci. 37(1): 5-21 (2018)

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