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"The Company That You Keep: When to Buy a Competitor's Keyword."
Preyas S. Desai, Woochoel Shin, Richard Staelin (2014)
- Preyas S. Desai, Woochoel Shin, Richard Staelin:
The Company That You Keep: When to Buy a Competitor's Keyword. Mark. Sci. 33(4): 485-508 (2014)
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