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"Skippable Ads: Interactive Advertising on Digital Media Platforms."

Anthony J. Dukes, Qihong Liu, Jie Shuai (2022)

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DOI: 10.1287/MKSC.2021.1324

access: closed

type: Journal Article

metadata version: 2022-10-02

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  - https://dblp.org/rec/journals/mktsci/DukesLS22
Anthony J. Dukes, Qihong Liu, Jie Shuai:
Skippable Ads: Interactive Advertising on Digital Media Platforms. Mark. Sci. 41(3): 528-547 (2022)

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