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"Zooming In: Self-Emergence of Movements in New Product Growth."

Jacob Goldenberg, Oded Lowengart, Daniel Shapira (2009)

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DOI: 10.1287/MKSC.1080.0395

access: closed

type: Journal Article

metadata version: 2020-05-14

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  - journals/mktsci/GoldenbergLS09
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  - https://dblp.org/rec/journals/mktsci/GoldenbergLS09
Jacob Goldenberg, Oded Lowengart, Daniel Shapira:
Zooming In: Self-Emergence of Movements in New Product Growth. Mark. Sci. 28(2): 274-292 (2009)

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