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"Can Non-tiered Customer Loyalty Programs Be Profitable?"
Arun Gopalakrishnan et al. (2021)
- Arun Gopalakrishnan
, Zhenling Jiang
, Yulia Nevskaya
, Raphael Thomadsen
:
Can Non-tiered Customer Loyalty Programs Be Profitable? Mark. Sci. 40(3): 508-526 (2021)
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