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"Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction."

Zheyin (Jane) Gu, Yunchuan Liu (2013)

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DOI: 10.1287/MKSC.2013.0778

access: closed

type: Journal Article

metadata version: 2020-05-14

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Zheyin (Jane) Gu, Yunchuan Liu:
Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction. Mark. Sci. 32(4): 652-668 (2013)

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