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"Estimating Cannibalization Rates for Pioneering Innovations."
Harald J. van Heerde, Shuba Srinivasan, Marnik G. Dekimpe (2010)
- Harald J. van Heerde
, Shuba Srinivasan, Marnik G. Dekimpe
:
Estimating Cannibalization Rates for Pioneering Innovations. Mark. Sci. 29(6): 1024-1039 (2010)
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