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"In-Store Advertising by Competitors."

Dmitri Kuksov, Ashutosh Prasad, Mohammad Zia (2017)

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DOI: 10.1287/MKSC.2016.1015

access: closed

type: Journal Article

metadata version: 2022-10-02

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  - journals/mktsci/KuksovPZ17
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  - https://dblp.org/rec/journals/mktsci/KuksovPZ17
Dmitri Kuksov, Ashutosh Prasad, Mohammad Zia:
In-Store Advertising by Competitors. Mark. Sci. 36(3): 402-425 (2017)

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