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"Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption ..."

Anja Lambrecht, Katja Seim, Catherine Tucker (2011)

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DOI: 10.1287/MKSC.1100.0613

access: closed

type: Journal Article

metadata version: 2020-05-14

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  - https://dblp.org/rec/journals/mktsci/LambrechtST11
Anja Lambrecht, Katja Seim, Catherine Tucker:
Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage. Mark. Sci. 30(2): 355-367 (2011)

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