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"Managing Churn to Maximize Profits."

Aurélie Lemmens, Sunil Gupta (2020)

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DOI: 10.1287/MKSC.2020.1229

access: closed

type: Journal Article

metadata version: 2021-10-14

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  - https://dblp.org/rec/journals/mktsci/LemmensG20
Aurélie Lemmens, Sunil Gupta:
Managing Churn to Maximize Profits. Mark. Sci. 39(5): 956-973 (2020)

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