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"Position Auctions with Budget Constraints: Implications for Advertisers ..."

Shijie Lu, Yi Zhu, Anthony J. Dukes (2015)

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DOI: 10.1287/MKSC.2015.0931

access: closed

type: Journal Article

metadata version: 2023-09-30

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  - https://dblp.org/rec/journals/mktsci/LuZD15
Shijie Lu, Yi Zhu, Anthony J. Dukes:
Position Auctions with Budget Constraints: Implications for Advertisers and Publishers. Mark. Sci. 34(6): 897-905 (2015)

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