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"How Peer Influence Affects Attribute Preferences: A Bayesian Updating ..."

Vishal Narayan, Vithala R. Rao, Carolyne Saunders (2011)

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DOI: 10.1287/MKSC.1100.0618

access: closed

type: Journal Article

metadata version: 2020-05-14

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Vishal Narayan, Vithala R. Rao, Carolyne Saunders:
How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism. Mark. Sci. 30(2): 368-384 (2011)

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