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"Frontiers: How Effective Is Third-Party Consumer Profiling? Evidence from ..."

Nico Neumann, Catherine E. Tucker, Timothy Whitfield (2019)

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DOI: 10.1287/MKSC.2019.1188

access: closed

type: Journal Article

metadata version: 2020-05-14

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Nico Neumann, Catherine E. Tucker, Timothy Whitfield:
Frontiers: How Effective Is Third-Party Consumer Profiling? Evidence from Field Studies. Mark. Sci. 38(6): 918-926 (2019)

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