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"Investigating Purchase Conversion by Uncovering Online Visit Patterns."

Chang Hee Park, Young-Hoon Park (2016)

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DOI: 10.1287/MKSC.2016.0990

access: closed

type: Journal Article

metadata version: 2020-05-14

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  - https://dblp.org/rec/journals/mktsci/ParkP16
Chang Hee Park, Young-Hoon Park:
Investigating Purchase Conversion by Uncovering Online Visit Patterns. Mark. Sci. 35(6): 894-914 (2016)

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