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"Prerelease Buzz Evolution Patterns and New Product Performance."

Guiyang Xiong, Sundar Bharadwaj (2014)

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DOI: 10.1287/MKSC.2013.0828

access: closed

type: Journal Article

metadata version: 2020-05-14

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  - https://dblp.org/rec/journals/mktsci/XiongB14
Guiyang Xiong, Sundar Bharadwaj:
Prerelease Buzz Evolution Patterns and New Product Performance. Mark. Sci. 33(3): 401-421 (2014)

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