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"A Dynamic Model of Sponsored Search Advertising."

Song Yao, Carl F. Mela (2011)

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DOI: 10.1287/MKSC.1100.0626

access: closed

type: Journal Article

metadata version: 2020-05-14

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  - journals/mktsci/YaoM11
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  - https://dblp.org/rec/journals/mktsci/YaoM11
Song Yao, Carl F. Mela:
A Dynamic Model of Sponsored Search Advertising. Mark. Sci. 30(3): 447-468 (2011)

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