"Retailers' Multichannel and Price Advertising Strategies."

Xubing Zhang (2009)

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DOI: 10.1287/MKSC.1090.0499

access: closed

type: Journal Article

metadata version: 2020-05-14

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Xubing Zhang:
Retailers' Multichannel and Price Advertising Strategies. Mark. Sci. 28(6): 1080-1094 (2009)

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