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"Revenue-maximizing ranking algorithm for advertisers in sponsored search ..."
Shikha Gupta, Atul Mishra (2023)
- Shikha Gupta, Atul Mishra:
Revenue-maximizing ranking algorithm for advertisers in sponsored search advertising using novel adaptive keyword-weighted approach. Multim. Tools Appl. 82(8): 12043-12064 (2023)
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