"Exploring the advertising elements of electronic word-of-mouth in social ..."

Richard G. Mayopu, Yi-Yun Wang, Long-Sheng Chen (2024)

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DOI: 10.1007/S11042-024-18642-W

access: closed

type: Journal Article

metadata version: 2024-10-06

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Richard G. Mayopu, Yi-Yun Wang, Long-Sheng Chen:
Exploring the advertising elements of electronic word-of-mouth in social media: an example of game reviews. Multim. Tools Appl. 83(30): 74685-74709 (2024)

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