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"Retail competition and cooperative advertising."

Xiuli He et al. (2011)

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DOI: 10.1016/J.ORL.2010.10.006

access: closed

type: Journal Article

metadata version: 2022-10-02

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Xiuli He, Anand Krishnamoorthy, Ashutosh Prasad, Suresh P. Sethi:
Retail competition and cooperative advertising. Oper. Res. Lett. 39(1): 11-16 (2011)

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