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"Maximizing revenue for publishers using header bidding and ad exchange ..."

Jason Rhuggenaath et al. (2021)

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DOI: 10.1016/J.ORL.2021.01.008

access: open

type: Journal Article

metadata version: 2022-12-07

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  dblp key:
  - journals/orl/RhuggenaathAAZK21
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  persistent URL:
  - https://dblp.org/rec/journals/orl/RhuggenaathAAZK21
Jason Rhuggenaath, Reza Refaei Afshar, Alp Akcay, Yingqian Zhang, Uzay Kaymak, Fatih Çolak, Muratcan Tanyerli:
Maximizing revenue for publishers using header bidding and ad exchange auctions. Oper. Res. Lett. 49(2): 250-256 (2021)

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