"The effect of perceived intrusion on consumers' attitude towards using an ..."

Harold Boeck et al. (2011)

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DOI: 10.1016/J.PROCS.2011.07.116

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-30

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Harold Boeck, Jean Roy, Fabien Durif, Marc Grégoire:
The effect of perceived intrusion on consumers' attitude towards using an RFID-based marketing program. ANT/MobiWIS 2011: 841-848

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