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"Participative marketing: extending social media marketing through the ..."

Antonio J. Jara, María Concepción Parra, Antonio F. Skarmeta (2014)

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DOI: 10.1007/S00779-013-0714-7

access: closed

type: Journal Article

metadata version: 2020-07-09

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Antonio J. Jara, María Concepción Parra, Antonio F. Skarmeta:
Participative marketing: extending social media marketing through the identification and interaction capabilities from the Internet of things. Pers. Ubiquitous Comput. 18(4): 997-1011 (2014)

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