"From the 'rhetoric of hope' to the 'patient-active paradigm' - strategic ..."

D. Jane Bower (2005)

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DOI: 10.1080/09537320500088815

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type: Journal Article

metadata version: 2020-10-08

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D. Jane Bower:
From the 'rhetoric of hope' to the 'patient-active paradigm' - strategic positioning of pharmaceutical and biotechnology companies. Technol. Anal. Strateg. Manag. 17(2): 183-204 (2005)

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