"Unobserved heterogeneity and the importance of customer loyalty in mobile ..."

Francisco J. Liébana-Cabanillas et al. (2017)

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DOI: 10.1080/09537325.2016.1262021

access: closed

type: Journal Article

metadata version: 2020-10-08

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Francisco J. Liébana-Cabanillas, Manuel Alonso-Dos-Santos, Y. Soto-Fuentes, V. A. Valderrama-Palma:
Unobserved heterogeneity and the importance of customer loyalty in mobile banking. Technol. Anal. Strateg. Manag. 29(9): 1015-1032 (2017)

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