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"Attitudes toward mobile advertising among users versus non-users of the ..."

Alicia Izquierdo Yusta, Cristina Olarte-Pascual, Eva Reinares-Lara (2015)

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DOI: 10.1016/J.TELE.2014.10.001

access: closed

type: Journal Article

metadata version: 2020-02-24

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Alicia Izquierdo Yusta, Cristina Olarte-Pascual, Eva Reinares-Lara:
Attitudes toward mobile advertising among users versus non-users of the mobile Internet. Telematics Informatics 32(2): 355-366 (2015)

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