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"Selecting a Customization Strategy Under Competition: Mass Customization, ..."

Hasan Cavusoglu, Huseyin Cavusoglu, Srinivasan Raghunathan (2007)

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DOI: 10.1109/TEM.2006.889064

access: closed

type: Journal Article

metadata version: 2024-05-07

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Hasan Cavusoglu, Huseyin Cavusoglu, Srinivasan Raghunathan:
Selecting a Customization Strategy Under Competition: Mass Customization, Targeted Mass Customization, and Product Proliferation. IEEE Trans. Engineering Management 54(1): 12-28 (2007)

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