BibTeX record journals/tem/IsmailRMPA07

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@article{DBLP:journals/tem/IsmailRMPA07,
  author    = {Hossam S. Ismail and
               Iain Reid and
               Jim Mooney and
               Jenny Poolton and
               I. Arokiam},
  title     = {How Small and Medium Enterprises Effectively Participate in the Mass
               Customization Game},
  journal   = {{IEEE} Trans. Engineering Management},
  volume    = {54},
  number    = {1},
  pages     = {86--97},
  year      = {2007}
}
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