"Responsive to Proactive Market Orientations: Unleashing the Potential of ..."

Tariq Habib Khan et al. (2024)

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DOI: 10.1109/TEM.2024.3403571

access: closed

type: Journal Article

metadata version: 2024-10-03

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Tariq Habib Khan, Sumran Ali, Peng Xiaobao, Zhiying Liu:
Responsive to Proactive Market Orientations: Unleashing the Potential of Effectuation-Causation Blending for Business Model Innovation. IEEE Trans. Engineering Management 71: 14307-14325 (2024)

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