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"Be Social! The Impact of Online Referral Program on Referrer Purchase ..."

Xiaoqian Liu et al. (2024)

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DOI: 10.1109/TEM.2024.3374422

access: closed

type: Journal Article

metadata version: 2024-05-04

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Xiaoqian Liu, Chunmian Ge, Yi Shen, Junhui Jiang:
Be Social! The Impact of Online Referral Program on Referrer Purchase Behavior. IEEE Trans. Engineering Management 71: 7623-7636 (2024)

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